Our Brand
We were never here to blend in.
The Custom Cowgirl was built for the wild ones—the dreamers, the doers, and the rule-breakers. It’s not just a brand; it’s a declaration. Every accent is hand-placed, hand-burned, and hand-built for you. Each piece is as original as the one who wears it. Because you weren’t made to match the crowd. You were made to stand out.
You were made to stand out.
Our roots run deep in creativity, community, and giving back. This isn’t fast fashion. This is a sanctuary of self-expression and inspiration. Dedicated to encouraging self-confidence and courage to live life out loud.
When you wear The Custom Cowgirl, you’re not just wearing a hat. You’re wearing your story.
xo Doreen
Where the Road Meets the Rodeo
Make a reservation at one of our pop-ups, or have us hitch up to your place for a private event. You’ll craft a wearable masterpiece—custom-designed by you—and create unforgettable memories along the way.
Far from Nashville? No problem. You can still get the full experience. We’ll meet one-on-one over Zoom and build your very own piece of Music City magic-straight from Nashville to you.
How we give back
RIDING FOR MORE THAN STYLE
The Custom Cowgirl is committed to a bigger purpose. Beyond building one-of-a-kind pieces of self-expression, we’re committed to giving back to the communities that inspire us. We partner with local shelters, children’s hospitals, and nonprofits that empower voices often left unheard. From fundraising events to donating a portion of sales, our mission is to stitch generosity into the very fabric of what we do. Every brim burned, every feather placed, every hat that walks out of our trailer helps us give back a little more.
